Project / Job Description

Company overview:

All college students deserve the opportunity & access to build a healthy relationship with money. That’s why Neu aims to democratise affordable credit and financial literacy for unserved GenZ college students in the US. Neu’s first product is a unique credit card that is democratic, avoids the debt trap, and gamifies financial literacy.

Done right, credit can help young people get a head start to building a credit history, and healthy money habits. But more than half of college students don’t have a credit card. Neu’s card is accessible to all college students irrespective of their economic background, lack of credit history, lack of cosigner, or several other factors that prevent students from getting approved for a credit card.

Unfortunately, with traditional credit cards, students who can not pay their debts can face continuously mounting debt. For example, after 2 years of late fees, high compounding interest, and other hidden fees, an unpaid debt of $1,000 can cost $2,000. It’s a debt trap.

Neu Card is different. There is never any interest, or late fees. It gives students a credit limit for a simple monthly subscription fee. Given the same unpaid $1,000 over the same period of time, the student’s cost will only be $168. Additionally,Neu does not cancel the card, nor does Neu harass students with stressful collection calls.

Financial literacy is also key to financial wellness but is poor among college students. APR, compounding interest, credit score are some basic concepts that most students don’t understand well. Neu aims to promote financial literacy through incentives and gamification so students have fun and earn while learning important concepts.

Neu is addressing a large problem in a growing market and is uniquely positioned to do this. The founding team has helped build a fintech unicorn in the India market with a similar product. That entity is one of Neu’s largest strategic investors. Neu designed its product based on learnings from their experience as well as in-depth conversations with young college students about what they want and need.

Position overview:

• Part time or Contract position
• Social Channels: Instagram, Tik Tok, You Tube, Pinterest, LinkedIn
• Influencer Partnerships: GRIN software
• PR: Support influencer, event, and gifting initiatives
• Team structure: Work closely with Head of GTM and Head of Creative/Brand
• Remote office: US-based

Social Media Strategy:

• Collaborate with leadership to strategize social media direction based on the campaigns and relevant moments for each brand, including execution:
• Content planning & relevant shot lists if needed
• Grid design
• Reels/story concepts and briefs
• Copy direction for story and grid for copywriter
• Brand partnerships for giveaways or content
• Creator content collaborations
• Stay on top of trends and native features to test
• Contribute to ideas for new initiatives, like takeovers or other repeatable content series
• Report weekly/monthly insights and measured metrics for social media

Creative Direction:

• Build clear and detailed creative briefs for graphic designer, copywriter, and content creators and/or photographers based on content needs for month ahead
• Collaborate with team to review, edit and delivery assets for final approval
• Collaborate with the team to create shot lists and maintain ongoing inspiration boards

Content Creation & Asset Management:

• Manage content library and distribution of assets with agencies and internal team
• Manage content contributors and influencer relationships
• Collaborate with Graphic Designer to build and deliver on-brand assets supporting various campaigns and day-to-day social. Including and not limited to:
• Reels
• Stories
• In-feed IG
• Tik Tok
• Video for IGTV or You Tube
• In-house iphone photography where needed (occasional)
• Curate appropriate supporting stock images or other content to repost

Community Management & Growth

• Understand and use the Neu tone of voice across all touchpoints
• Manage and support the Brand Coordinator and ensure all comments and DMs are responded to within 24 hours
• Come up with fun and on-trend ideas to engage the community using socially native tools and build the follower count

Influencer/Celebrity Partnerships

• Collaborate with leadership to ideate new campaigns to engage new and existing community members using the Grin influencer management software tool
• Collaborate with Coordinator to manage the day to day communications and follow up within the GRIN platform
• Oversee Coordinator to facilitate content downloads and distribution to agencies and internal team
• Collaborate with PR team to review and approve lists of top tier influencers and celebrities for campaign initiatives

Qualifications and Work Ethic:

• Creative – you love translating brand strategy into creative assets and collaborating with content creators to push the boundaries
• Social first – you follow social media trends, love to build personalized social media profiles and engage with community

Qualifications and Work Ethic (cont’d)

• Team-player – you are collaborative by nature, and keep the communications line open
• Challenger mindset – you’re always striving for better and willing to offer up a different opinion in the name of exploring all options and finding the best route
• Time management – you can prioritize tasks and work with structural timelines and project planners
• Brand work experience required (financial and/or tech product experience a plus)
• Examples of social-first graphic design and video for brands is required.
• Previous experience in a fast-paced, remote startup environment is preferred.

Technical Proficiency:

• Familiarity with You Tube, Tik Tok
• Canva or other design & video editing tools
• Slack / Zoom
• Google Suite (Docs, Sheets,Calendars)
• GRIN (preferred)
• Notionor other project management tool (bonus)